CALP (Certified Apartment Leasing Professional)

DATES: December 6th through December 8th, 2022; Online Class Review TBD

FROM: 9am to 4pm (daily) with a one-hour lunch

CALP MEMBER COST: $499
CALP NON-MEMBER COST: $699

LOCATION: 6900 Westown Parkway, West Des Moines, IA 50266 (Indigo Living)

ATTENDANCE CAPACITY: 25

DESCRIPTION: Earning CALP, your first industry credential, signals your commitment to a career in residential property management.

You will learn about:

• Using technology to generate traffic
• Monitoring and managing your community’s reputation
• Inspecting the leasing center, tour route, model units, and vacant apartments
• Shopping the competition while building relationships with competitors
• Compiling a comprehensive community resource tool
• Effective marketing plans
• Relationship sales process and evaluating personal sales performance
• Evaluating a prospect’s commitment level and overcoming objections
• Reviewing the next steps in the sales process with prospective residents
• Applying fair housing laws and communicating rental criteria
• Qualifying prospective residents according to rental policy
• Preparing and reviewing leases with new residents
• The move-in process
• Responding to resident issues and maintenance requests with appropriate follow-up
• Building relationships with residents and creating a sense of community
• Reporting incidents, maintaining documentation, and taking corrective action
• Maximizing revenue and operational efficiency
• Securing and processing lease renewals
• Conducting a market survey

To obtain the CALP credential, candidates must complete the following:

• Minimum of six months of onsite property management experience in a leasing role (This can be obtained while taking the course; you will receive a provisional certificate until this requirement is met.)
• Successful completion of seven CALP courses
• Pass the examination within six (6) months of declaring candidacy

 ABOUT OUR INSTRUCTOR: Rebecca Rosario

"Enthusiasm is one of the most powerful engines of success. When you do a thing, do it with all your might. Put your whole soul into it. Stamp it with your own personality. Be active, be energetic and faithful, and you will accomplish your object. Nothing great was ever achieved without enthusiasm." – Ralph Waldo Emerson

Rebecca celebrates more than 20 years in her property management career spanning from a leasing consultant to a regional director. Her accolades include successfully initiating and managing a corporate suite program expanding her company’s market, services and income.  In addition, four years with a major industry publication endowed Rebecca with extensive experience as an advertising and marketing business partner.  This blend of on-site, corporate and marketing experience is what makes Rebecca the ideal consultant and training expert in helping each client create their own “full house”. Rebecca is now President and “Leasing Queen” of Full House Marketing, Inc. ® in North Carolina, with offices in Raleigh and Charlotte. Rebecca served on the Board of Directors for the Triad Apartment Association (Greensboro, NC) as Secretary after two terms on the Board of Directors of the Triangle Apartment Association (Raleigh, NC).  She is actively involved in four North Carolina NAA affiliate associations and won Vendor/Supplier Team of the Year from The Triangle Apartment Association. In addition to earning her NALP and CAM designations she teaches NALP, CAM and CAPS modules. She is on the faculty of NAAEI, and a graduate of their Advanced Instructor Training.  Rebecca enjoys running, salsa and travel.

See Rebecca's bio HERE.