Big Lease Energy

Webinar Wednesdays is the largest premium webinar series in the multifamily industry, helping you gain the skills to improve your performance and advance in your career! Through this program, you get access to innovative ideas, best practices, and emerging trends from a variety of topics, including customer service, leasing and marketing, resident retention, career advancement, leadership techniques, and other property management skills to become a superstar at your company!

For 2025 the Greater Iowa Apartment Association has PARTNERED with Multifamily Insiders to bring you these amazing educational webinars. You will receive a $10 discount for each webinar you register for, which is AUTOMATICALLY APPLIED at checkout. Not only that, GIAA will retain a portion of the fees you pay for each webinar. So, it's a WIN-WIN-WIN for all.

JOIN US FOR: Big Lease Energy: Apartment Marketing Inspired by Hip Hop

Need a little inspiration for a new way to market your communities? Once considered a fad, hip hop is now a global cultural force whose impact can be seen in marketing strategies around the world. Its raw energy, authenticity, and unapologetic spirit resonates with consumers and can be the game changer your community needs.

Discover how elements of hip hop can be successfully used to create authentic content and leave this session with a 90-day plan to elevate your marketing game to drive qualified traffic and secure more leases.

Session Learning Objectives:

• Understand the relationship between culture, content, and connection to establish a unique and memorable brand identity.
• Discover how companies have successfully integrated key elements of hip hop to reach multiple generations.
• Learn how authenticity and transparency factor into buying decisions to develop a personalized 90-day marketing plan. 

Join Lia Nichole Smith and the Webinar Wednesday Team on February 26, 2025 at 1pm CST To Market with Hip Hop!

About Lia Nichole Smith

Lia Nichole Smith is a trend-spotting thought leader, with advanced theoretical and practical knowledge of solving challenges for student, conventional, affordable, military, and senior communities. Recognized by GlobeStreet as an Influencer in Multifamily, Lia Nichole is an expert in predictive analytics and a highly sought-after international speaker due to her ability to bring together market research, renter trends and effective storytelling. She is a published author, industry leader and all-around data nerd.

* Each registration is good for one attendee OR one on-site team. If you would like multiple attendees, group viewing events, or other needs, please contact us.